Luxury comes for a price; Elevate brings together marquee brands under one roof
Dec 02, 2013
Source : The Hindu

HYDERABAD: That luxury comes at a price is amply demonstrated at Elevate, a one-stop designer hub for furniture and kitchens.

Just sample this. Alno, a German luxury kitchen provider has something big and extremely attractive. It comes for a price and needs a room big enough to accommodate its designer range. One can walk into Elevate and order one. It will be delivered home. It has a price tag of Rs 1 crore.

Elevate is a modern designer store launched today by the Khazana Group in the upmarket Jubilee hills close to the IT hub of Hyderabad. It brings together global brands such as leather editions of the Italian company Natuzzi, Alno from Germany, Italian sofas from Erba, home solutions from EGO design, Milmueble from Spain.

The German kitchen specialist Elno, established in 1927, has a kitchen range starting from Rs 3 lakh and going up to Rs 1 crore and above.

Bhawant Anand, Chairman and CEO of Khazana group, says this is their dream project where we have invested about Rs 20 crore to bring these major brands under one roof. People and architects now need not travel all the way to Europe to get some of these brands. They can just walk into the store with their plan, rest will be taken care of by their designers and delivered.

Khazana now has three such stores and plans to grow further. We have partnered with several large corporate entities such as ITC group offering them some of these solutions. Some of the large developers such as Salarpuria, Lodha etc are among our clients, he said.

Nadine Gindele, Marketing Coordinator for Alna, said that the company brings more than 85 years of experience and expertise and all the products are made by robots.

Elevate has partnered with designer furniture providers which offer music and entertainment not just on the go but while relaxing at home.

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