Branded luxury homes for professionals in vogue
Jan 15, 2014
Source : The Times of India


DELHI: Developers put their exclusiveness to high-end residential properties matching the international trends of living.

I have quoted many times about the nascent stage of the Indian real estate sector. This means the sector has many challenges as well as opportunities. Where any regulatory change brings severe impact, any new trend catches fire at the same time and brings faction for the stagnated realty sector.

There is a very niche demand that the sector is getting. This demand is for the branded residences and has been growing at 5-6 per cent a year during the last two-three years. However, we cannot expect it to shoot like a rocket because it is very specific and targeted at the desires of the elite segment.

Branded luxury housing comes from leading real estate developers who are collaborating with international lifestyle well as hospitality brands. Along with the developers these brands put their exclusiveness to the high-end residential properties and ultimately make residences matching the international trends of living.

Many leading developers with the uniqueness of renowned international names have come up with their exclusive and featured offerings in order to meet the aspirations of top professionals who are fond of international hospitality features and want to have the same in their houses as well.

Basically, the trends of the luxury housing segment, which have been in the market for a long time, are getting further exclusive with the branded luxury residential concept. It is specifically targeted at the property seekers who believe in differentiation and want to remain unique.

The trend of branded luxury housing is spreading its footprints in the metros or rapidly emerging future cities of the country like Delhi NCR, Mumbai, Bangalore and Pune. Few of the leading developers have launched their exclusive offerings with features of international lifestyle brands.

Branded luxury housing options not just provides unique features and international recognition but offers many things that make them a luxury quotient. Interiors and exteriors are designed by professionally and internationally acclaimed names. These are centrally managed and controlled with optimum configuration and leveraged with concierge services.

However, the luxury branded housing segment like its unique features have uncommon challenges too. Developers can leverage these offerings as expectations of the buyers but we cannot develop the infrastructure in the area. This is the biggest challenge for the branded luxury housing because infrastructure around the area is as important as the exclusive features inside.

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