Lifestyle the new priority for choosing houses
Dec 07, 2013
Source : The Times of India

 

DELHI: Townships or integrated housing are getting more momentum instead of standalone plots in Delhi NCR. People wish to live in well secured gated community. Townships are safe, secure, thoughtful and well-planned. Along with this, township has many other advantages. The advantages of a city without the hustle bustle of city life can be experienced here. The same is known as self-contained world. They make life easier and that’s what a home buyer wants at the end of the day!

The criteria of choosing a home have changed all-over. Earlier a home was seen just a place to live in where security was main concern whereas these days buyers are looking for a complete package that offers convenience, lifestyle and quality. As per common saying, address speaks up your lifestyle; people are more concentrating on lifestyle amenities which are being offered in integrated townships. Along with the amenities, walk-to-work concept has also been initiated by the township makers. Integrated housing offers better lifestyle in a transformed city environment which is being aspired by all urbane customers.

Apart from amenities, these new luxurious projects also aim at providing high-quality affordable housing for middle or upper middle class. Talking about Noida expressway, various housing projects are being developed there which offers state-of-the art facilities and amenities.

A lot of well known real estate companies like Ajnara India Ltd, Gulshan Homz, Prateek Group, Cosmic Group and more have been building luxurious residential projects for some time now. Ashok Gupta, MD, Ajnara India Ltd says, “We have our exposures in all the segments of demand. And in recent times the demand in the luxurious segment has increased manifolds. Our project Ajnara Grand Heritage in sector-74 has been well appreciated by all, buyers and others, for its luxurious features. We plan to launch more luxurious projects in future.”

Another company which has been primarily into Luxurious segment, Gulshan Homz, states the same view. Deepak Kapoor, Director, Gulshan Homz says, “The last one decade has witnessed a lot of changes in people’s lifestyle and their perception towards life. With the increase in income people now look out for better lifestyle while purchasing houses.”

Companies like Supertech, Amrapali and many more with multiple luxurious projects in Noida have also been doing really good. It is believed that luxury and lifestyle are the two new buzz words for generating demand in the real estate market in India. With the rise in aspirations and income, people who have been progressive and have sizeable corpus are gradually moving towards luxurious dwellings to upgrade their lifestyle.

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