DELHI: Tata Housing Development Company today said it has partnered with the film 'Club 60' for promoting its housing project for senior citizens in Bangalore.
The film 'Club 60' is based on the theme of celebrating life after 60.
"The partnership is in sync with the launch of Tata Housing's new project for senior living in Bangalore 'Riva Residences'," the company said in a statement.
This project is being promoted in the film as well as the promotional events being held across the country.
"We are delighted to be a part of the movie as it brings to light the concept of life after 60. Our partnership with this movie gave us a pan India visibility for Riva Residences," said Rajeeb Dash, Tata Housing, Head-Marketing.
This movie encourages the senior citizens to take charge of their lives and live to the fullest, he added.
The housing project is spread across 4.5 acre within the township of 25 acre.
Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of Tata Sons Ltd which holds 99.86% of equity share capital of the company.
The company has about 70 million sq ft area under various stages of planning and execution, and an additional 19 million sq ft in the pipeline.