Tata Value Home’s National Home Buying Day oversubscribed four times
Mar 07, 2014
Source : The Times of India


DELHI: Tata Value Homes Limited, a 100 per cent subsidiary of Tata Housing Development Company, India’s fastest growing real estate company’s maiden National Home Buying Day was oversubscribed 4 times with over 800 applications for the allocated 200 units across 5 projects.Impressively, Tata Value homes received over 200 applications on the first day of National Home Buying Day with 3, 00,000 hits on the website during the four days.

 This well-priced offer attracted buyers from across the country along with NRIs. With this offer, Tata Value Homes Limited gave buyers an opportunity to gain appreciation of upto 33 per cent across Tata Value Homes Limited projects like La Montana (Pune), Inora Park (Pune), New Haven (Bengaluru), New Haven Compact (Ahmedabad) and Santorini (Chennai)

Speaking on the same, Pawan Sarda,  marketing head at Tata Value Homes said, “We are extremely happy with response from our consumers during the national home buying day. Out of the over 250 apartments that were sold, around 20 percent were bought by NRI’s and rest from Indians across various parts of the country.This success has strengthened our belief that the accessibility, convenience and reach of the internet makes it an ideal medium for us to accomplish of our vision of being the largest home provider of quality homes to our consumers across the country.”

With this unique initiative, Tata Value Homes has received most number of applications for New Haven (Bangalore) and New Haven Compact (Ahmedabad) respectively followed by La Montana (Pune).Review of the controls over the process for selection of applicants to whom flats were allotted was carried out by KPMG based on the agreed scope of work on 5th March 2014.

About Tata Value Homes Limited

Tata Value Homes Limited (TVHL) is 100 per cent subsidiary of Tata Housing Development Company Limited, established in 2010, to exclusively focus on value and affordable housing. The vision of TVHL is to be the largest home provider in India. TVHL has introduced two pan-India brands – Shubh Griha (Value Homes) and New Haven (Affordable Homes). Shubh Griha currently being developed in Boisar & Vasind near Mumbai and Ahmedabad, while New Haven is currently being developed at Bosiar, Ahmedabad and Bengaluru. TVHL today has projects in Mumbai, Ahmedabad, Bengaluru, Chennai and Pune.

About Tata Housing Development Company Limited

Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of TATA Sons Limited. TATA Sons Limited holds 99.86 per cent of equity share capital of the company.

Since its revival in 2006, the company has grown exponentially establishing itself as the fastest growing real estate developers in India, with 70 million sq ft under various stages of planning and execution and an additional 19 million sq ft in the pipeline. Tata Housing has stood out in the industry with quality construction, ethical and transparent business practices, rapidly acquiring an image as a quality conscious and reliable developer.

Today, Tata Housing is developing large townships and differentiated theme based projects in major and mini metros. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs 5 lakh to Rs 14 crores. All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects.

With strength of over 700 employees, and presence in Mumbai, Lonavala, Talegaon, Pune, Ahmedabad Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar; the company is now in the process of expanding its footprints to other parts of India across tier I and II cities. The company has also ventured into foreign markets such as Maldives and is actively exploring other markets including Sri Lanka and other South Asian countries.

Tata Housing has been receiving various industry recognitions and accolades, both on domestic and international platforms.

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