An integrated township encompasses all aspects of modern day living within a secure gated community
Aug 30, 2013
Source : The Times of India


PUNE: A homebuyer in an integrated township can be assured of a vastly improved quality of life. Away from the chaos of city life, integrated townships promote holistic living and appeal to every age group – the young, the middle-aged and the elderly. More and more homebuyers are opting for township projects today because of the numerous benefits they offer.

Township projects have become the new buzzword in the Indian real esate sector today, feels Kruti Jain, director of Kumar Urban Development Ltd. She explains how “An integrated township encompasses all aspects of modern day living within a secure gated community. It is a self-sustained township with all the facilities of modern living, with vast open spaces and greenery all around, wide roads, swimming pools, gymnasium, jogging tracks, fitness centres, hi-tech security systems, playgrounds for kids, among others. It also includes schools, hospitals and offices as well as malls and multiplexes, which serve as entertainment hubs within the township. Some townships also contain essential services like a police station and a fire station.” Over the years, technology has also played an integral part in such clustered developments. The developers have done their best to ensure the comfort of their clients and appeal to their tech-savvy nature.

For instance, Amanora Park Town in Pune, has gone the digital way. There is a console for each family that is residing there. The residents are allotted a smart card through which they can pay their electricity and LPG bills. The health history of the family is also stored in this card.

According to Pooja Bhagwat, AGM-marketing of Rohan Builders (India) Pvt Ltd, townships are the modern version of the old wadas where people lived together in peace and harmony. She elaborates, “The entire township becomes a community whose members live like one extended family. National festivals including festivals of all religions, are celebrated together on a single platform. This has improved the social life of the residents in a township.” Apart from self-sufficient infrastructure, many of the townships in Pune also offer the walk-to-work facility since they tend of have a mix of office, retail and residential components. Besides, since the developers take care of the maintenance of the township, the amenities are usually well-maintained.

In short, township projects are convenient and highly preferred by the homebuyers as they encompass well-defined living and recreation spaces, commercial spaces and the promise of a much better standard of living. Pune also foresees the emergence of a new trend of integrated townships. According to Dhaval Ajmera, director, Ajmera Realty & Infra India Ltd, “With multiple township projects emerging, there will be a new kind of mid-range residential property due to factors such as accessibility to commercial hubs and easy access to social amenities. Pollution emission is controlled to a large extent in such clusters. The working environment is also good. The township culture bestows better standard of living on the people residing in such projects, thereby, endowing an experience of luxury with every possible amenity under one roof.”

Sanjay Bajaj, managing director-Pune, Jones Lang LaSalle India, adds, “Integrated townships are, by nature, self-sufficient and self-supporting in most civic and social infrastructure aspects and are patronised by an upmarket segment of property buyers. For these reasons, they also tend to have evolved and well-equipped medical care facilities within their premises, as well as linkages to healthcare facilities outside them.”

However, Anil Pharande, chairman of Pharande Spaces, believes that townships are for the middle-class buyers as well. He explains, “The townships model is based on maximum value for money for buyers, based on high-grade common infrastructure and shared facilities. In the not-so-distant past, township properties were a residential genre reserved exclusively for the rich. This has changed drastically, with the rising popularity of integrated townships. The fact is, owning a township property has now become a feasible option for the city’s middle-class too. High competitiveness among housing finance institutions have ensured that loans for the purchase of homes in these township properties, are easily available to the middle-class segment.”

Pharande adds, “Recognising the demand in the future, prominent builders in the Pune Municipal Corporation (PMC) and the Pimpri Chinchwad Municipal Corporation (PCMC) have appropriated land in high-demand localities and are developing incredibly modern township projects there. These multi-acre township projects offer every convenience of modern living within their boundaries, to the property buyers. In fact, they can justifiably be seen as lifestyle resorts in which one can actually buy units. The inherent commercial potential of this township property boom in Pune and the PCMC cannot be ignored. Obviously, it presents a great opportunity for builders as well as real estate investors. In fact, a huge number of outstation investors – most notably from Mumbai, have already taken note of the township trend in Pune.”

While speaking about how townships add value in Pune, R Vasudevan, managing director, Vascon Engineers, highlights, “Unlike Mumbai, Pune does not have an efficient public transport system like local trains, BEST buses and a strong road network. Mumbai also has clear pockets of commercial and industrial developments that are well-connected to different residential developments through good public transport facilities. Pune, on the other hand, encourages satellite township development, which emphasizes self-contained civic amenities within these townships. The clusters either have their own commercial developments or are well-connected to commercial or industrial development surroundings.”

All in all, townships tend to feature generous landscaping, serene environment, schools within the campus, big clubhouses, health club facilities for both, indoor and outdoor sports, multiplexes in the vicinity, health care, restaurants and large swimming pools which are rather attractive for those who are thinking of buying a home in a township.

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