Pune’s smart homes revolution
Jul 17, 2013
Source : The Times of India

 

PUNE: Over the last two decades, Pune rapidly developed a strong IT culture. In the beginning, this culture was limited to employees of the many IT/ITES parks it is home to. However, today it has touched almost everyone who lives in the city. The cyber revolution in this city is inescapable – those who do not own computers visit internet cafes to access the online world. The younger generation below the age group of 30, is defined by connectivity and these are the people who will define Pune’s future.

Naturally, this revolution has had a very distinct impact on the kinds of homes that young people choose to buy today. Whether they are working in Pune’s innumerable software companies and ITES firms, or in some other sector, young homebuyers today have developed their own criteria for what constitutes an ideal home. ‘Smart’ homes are now in vogue not only with IT/ITES employees but also the middle and upper middle-class homebuyers. Every homebuyer today is looking for residences that support a cyber-driven lifestyle.

That being said, the highest demand for smart homes in Pune still stems from people working in software parks and IT companies. This can be largely attributed to a combination of their exposure to IT-driven concepts and the sizeable pay packets they tend to draw. After all, there is a premium attached to homes with ‘smart’ features. The difference between baseline residential property prices and that of smart homes in a certain location depends on the number of features offered in the project. For Pune’s gadget-conscious IT professionals, automated homes are definitely de rigueur and something they aspire for. In the past, smart homes were considered something of a niche concept, owing to larger ticket sizes.

At their best, Pune’s smart homes offer technological features wherein owners can operate almost anything in their homes (including lights, air conditioners, security systems, curtains and blinds) from within and even outside, at the click of a button. Today, smart home technology utilises user-friendly software that allows simplified control of climate, lighting, entertainment and communication. The technology involved impacts three key areas – energy efficiency, security systems and telecom systems.

In Pune, buyers for smart homes fall in the age bracket of 29-40. These buyers are either established in senior roles within the IT/ITES, manufacturing or services sector, or are upwardly mobile, highly aspirational and eminently qualified for home loans. They also tend to be quite stressed in their professional lives and therefore, seek the comforts, enablement and security that smart homes offer, in order to relax and spend more time with their families.

Moreover, smart homes have a definite status value attached to them and tend to have higher resale value due to their locations, which are either close to the city’s IT hubs or in upscale areas, which are defined by higher purchasing power and therefore, higher lifestyle aspirations. The biggest success stories in Pune’s smart homes revolution so far have been Baner, Aundh, Kalyani Nagar and Magarpatta. Other locations where smart homes are in high demand are Sakal Nagar near Aundh and Ambegaon. Appreciation in the prices of such properties is also influenced by the very nature of the features that make life simpler, safer, more comfortable and exciting.

Latest Realty News

Worli in Mumbai is a realty market to reckon with
Jul 17, 2013
MUMBAI: From being a traditional textile mill location a few decades ago, Worli has come a long way to emerge as one of the prime real estate destinations in the country’s commercial capital.
Borivali-Goregaon projects: Offering décor delight
Jul 17, 2013
MUMBAI: The Borivali-Goregaon west stretch has witnessed rising property prices for the last six months. Most of the home buyers are looking for smaller sized units – 2 and 3-BHK configurations because of the rising property prices. Depending on the budget, developers are offering various décor features – both, internally and externally, in their new projects.
Hinjewadi faces an ever-increasing demand for 2-bhk apartments
Jul 17, 2013
PUNE: Hinjewadi, once looked upon as a sleepy countryside area, has been fast evolving into a real estate hotspot. The locality, situated towards the west of Pune city, offers all types of properties for every segment of the society. According to the Data residential properties such as plots and apartments in Hinjewadi, are available within a wide range of Rs 13 lakhs to Rs one crore and above.
Mumbai sees highest office space absorption this year
Jul 16, 2013
MUMBAI: About 2.4 million sq ft (msf) of office space was absorbed in Mumbai in the first half (H1), (January-June), the highest across India, according to a new data released by global property consultant Cushman & Wakefield (C&W) on Monday. But this absorption was still 10% less compared to the first half of 2012.
Capital values rise along the Borivali-Goregaon West belt
Jul 15, 2013
MUMBAI: The 10-kms stretch, extending from Borivali west to Goregaon west, is high on the list of buyers looking for capital appreciation. With Kandivali west falling along the corridor, the area has 13 per cent of the total new properties (as per data with MagicBricks.com) being constructed there. Out of these, Goregaon west and Borivali west would be delivering 50 per cent and 20 per cent of the supply respectively, most of which is scheduled for possession in the coming three years.
Prime land deals expected this year despite slowdown
Jul 15, 2013
MUMBAI: The sluggish economic climate notwithstanding, big-ticket land sales are expected to see a spurt this year as some aggressive developers look to buy plots in anticipation of a revival of the property market.
ASK Property to invest up to Rs 500 crore by fiscal-end
Jul 15, 2013
MUMBAI: Private equity firm ASK Property Investment Advisors plans to invest up to Rs 500 crore in mid-income residential projects by this fiscal end, a top company official said.
Capital values rise along the Borivali-Goregaon West belt
Jul 15, 2013
MUMBAI: The 10-kms stretch, extending from Borivali west to Goregaon west, is high on the list of buyers looking for capital appreciation. With Kandivali west falling along the corridor, the area has 13 per cent of the total new properties (as per data with MagicBricks.com) being constructed there. Out of these, Goregaon west and Borivali west would be delivering 50 per cent and 20 per cent of the supply respectively, most of which is scheduled for possession in the coming three years.
Property values rise; rentals drop in Hinjewadi
Jul 15, 2013
PUNE: Hinjewadi is an excellent example of how the development of an area as a commercial destination, leads to the growth in the residential real estate market too. Until a few years ago, Hinjewadi was seen as a rural area. However, the establishment of the Rajiv Gandhi Infotech Park changed the picture in a radical way. Today, there are more than 20 major IT industries in Hinjewadi, which are fuelling the residential demand in and around the area. The increasing demand for housing has led Hi
ASK Property to invest up to Rs 500 crore by fiscal-end
Jul 14, 2013
MUMBAI: Private equity firm ASK Property Investment Advisors plans to invest up to Rs 500 crore in mid-income residential projects by this fiscal end, a top company official said.

Latest Realty News Of State

Realty Talk's