Miele to expand its product portfolio in India
Has entered into agreement with real estate players to expand its product portfolio in India
Oct 13, 2014
Source : Business Standard

 

German luxury domestic appliances maker Miele is looking to expand its product portfolio in India to tap the vast potential here. 

The firm that sells washing machine with price starting at Rs 1.79 lakh, coffee machines at Rs 2.79 lakh, microwave ovens at Rs 1.69 lakh and dish washers at Rs 1.49 lakh, said it would tie up with luxurious apartment makers to place its products there. 

"We are trying to offer a comprehensive product portfolio to meet consumer's needs in the countries we are acting in. With the recent launch of a full range of new built-in appliances Miele is showing again the high expertise in product development, quality and design," Miele Group Co- proprietor and Executive Director Reinhard Zinkann told PTI. 

Miele, which has started in 2009 and is in initial phases is seeing many potential customers here, it added. 

Miele is also looking good potential in the luxurious in the apartments and has entered into agreement with real estate players. 

The company has invested Rs 90 crore in India and would invest more. 

"Till date it is Rs 90 crore. Miele is intent on increasing its investment in further partnerships with premium and highly competent dealers and project developers," Zinkann added.

 
 
 

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