It’s raining offers in real estate sector too!
May 14, 2014
MUMBAI: Cash discounts, freebies, lucky draws, sale fiestas, home buying days, foreign trips, et al; if anyone were to talk about all of these in the real estate context, even five years back, it would just elicit disbelieving responses. Today, all these selling strategies, which have been drawn from sectors like retail, FMCGs, etc., is a major part of any real estate company’s marketing and branding strategy. As the players in the organised sector of real estate grow in numbers and profit margi