Realty gets Google Online Shopping Festival boost
Spurred by the indulgence of Indian consumers in shopping online, a number of realtors have lined up to put their properties for sale online
Dec 09, 2014
Source : Deccan Chronicle


Chennai: Buying homes online will be the biggest traction of this year’s Google Online Shopping Festival (GOSF) along with a host of consumer items.

Spurred by the indulgence of Indian consumers in shopping online, a number of realtors have lined up to put their properties for sale online during the week-long e-commerce extravaganza.

The third edition of GOSF will be on from December 10 to 12 with over 450 partners offering deals for 72 hours. The festival is expected to attract over 100 million buyers and hence has become the focal point of companies including real estate brands who have tied up with aggregators hoping to attract more eyeballs.

“GOSF has given us great visibility even before it has commenced. We have projects from Akshaya Today, Divyasree Hub6, Sowparnika Sanvi, Casagrande Arena and Yashva classic crest for sale and with good offers fromall of them, the sale looks quite promising during this three-day event,” said A. Sankara Srinivasan, chief operating officer of Realty Compass.

The biggest traction of this sale will be offers up to 30 per cent and a host of freebies which will be revealed only during the sale.

Bangalore realty major Puravankara Group along with its 100 per cent subsidiary, Provident Housing is hoping “to offer unprecedented savings” to customers under the GOSF offer.

Desperate developers, who are keen to pep up sales, are viewing this as another avenue for pitching projects.

The company has put homes starting from Rs 39 lakhs onwards up to Rs 3.5 crores across Bangalore, Chennai, Coimbatore and Kochi on the online block this year. “About 75 per cent of home buyers begin their search for homes only from the online media and with the help of technology, if we can give them a real time feel, they why should they shy away,” asks Advitiya Sharma, co-founder of The firm also has about 4-5 developers under its fold offering their projects on sale online.

Latest Realty News

Illegal constructions to add to overloaded civic body’s woes
Dec 09, 2014
Pune: Add to the existing civic load hundreds of illegal buildings on Pune's fringes that the PMC will be required to meet the amenity requirements of
HC: Why is BMC giving water to illegal bldgs and not slumdwellers?
Dec 09, 2014
MUMBAI: The Bombay high court rapped the Brihanmumbai Municipal Corporation, asking why it was providing water supply to residents of illegal buildings and not to similarly placed slum-dwellers
All approvals taken for Kochi project: DLF
Dec 09, 2014
NEW DELHI: Realty firm DLF Ltd said it had taken all the required approvals for the development of housing project at Kochi
Essar Group puts land on sale, expects Rs 150 crore
Dec 09, 2014
MUMBAI: Essar Group has put its 8-acre land parcel in Thane district on the block and is expecting around Rs 150 crore from the transaction
Landlords, tenants to benefit from KMC Bill passed in House
Dec 09, 2014
Kolkata: The Kolkata Municipal Corporation (Second Amendment) Bill-2014 passed in the Assembly to help in determination of annual valuation of the land or buildings or part thereof occupied by tenants in the city
Sobha Limited plans significant market expansion in India
Dec 09, 2014
Pune: Bangalore based real estate player Sobha Limited is eying to double its size by adding new sales of 7 million sq feet
Plea in HC against diversion of community land in Ghaziabad
Dec 08, 2014
GHAZIABAD: A public interest litigation (PIL) has been filed in the Allahabad High Court by a Ghaziabad residents' body seeking a ban on diversion of land reserved for community facilities
Independent floors: 4 builders get notice, more to follow
Dec 08, 2014
GURGAON: Following an order from the department of town and country planning (DTCP), the district town planner (enforcement)has issued notices to four builders
Survey finds 14,000 acres govt land in capital region
Dec 08, 2014
VIJAYAWADA: As much as 52,000 acres of farm land available, reveals a survey by Andhra Pradesh Govt, where it plans to build its new capital city
High Court directive to DLF to demolish some portions of complex
Dec 08, 2014
Kochi: In a blow to real estate major DLF, the Kerala High Court directed it to demolish certain portions of its apartment complex

Latest Realty News Of State

Realty Talk's