With 100 launches, the great festive real estate show is on
More than a hundred launches, across the top real estate markets in Mumbai, Delhi, Bangalore and Pune, and attractively-priced offerings
Sep 30, 2014
Source : The Financial Express
Realty Project


Mumbai: With more than a hundred launches, across the top real estate markets in Mumbai, Delhi, Bangalore and Pune, and attractively-priced offerings, it could turn out to be a cracker of a Diwali for developers. With the last two Dussehra-Diwali seasons having done dull business, prices have been dropped this time around and real estate players are also packaging deals to include financial schemes.

Home buyers can choose from new towers in existing projects and altogether new properties. Developers like Lodha, Ekta, Rustomjee, Omkar and Marathon are targetting the residential market in Mumbai, while up north, in NCR, six developers — Godrej Properties, Ansal API, Vsquare Development Company, Pratham Housing and Ajnara India — have unveiled properties. Down south, in Bangalore, Brigade Group has thrown open 540 units for sale in the micro-market of Jakkur. Puravankara has put on offer ‘Purva 270’ with 252 units in CV Raman Nagar. In Chennai, Mahindra Lifespaces is selling the affordable segment project ‘Happinest’ in Avadi.

Lodha’s new 55-storey tower, in the ongoing New Cuffe Parade project in the eastern suburbs of Wadala in Mumbai, has reportedly been offered at a pre-launch price of close to R17,500 per sq ft, about R1,000-1,500 below the current rate. The apartments, available in 2, 2.5 and 3 BHK configurations, have been designed by celebrity British designer Kelly Hoppen. Abhishek Lodha, managing director, Lodha Group, is hopeful demand for real estate will pick up in the next three to six months. “The market has already started showing strength,” Lodha observed.

That might be true given Godrej Properties’ Aria high-rise towers in Gurgaon, launched last month, sold over 250 of the total inventory of 386 apartments in the first three weeks. From R6,250 per sq ft, initially, the price has inched up close to R7,000 per sq ft, company officials confirmed.

Vishal Malik, director, Coldwell Banker India, the Indian arm of North American residential real estate franchise Coldwell Banker, told FE his agents were flooded with enquiries and that he was hoping to close some good deals soon. “This season could be the beginning of a revival in the real estate sector,” Malik said.

Gaurav Gupta, director, Omkar Realtors feels the mood this festive season is upbeat. “We are already seeing conversions on enquiries made by buyers in the last 4-5 months and hopefully the momentum will pick up," Gupta said

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